PRO Missile / PRO 4-Rays
Fully Integrated Carbon Time Trial Bar.
Complete design of a highly specific product combined with a fresh perspective on the usage and performance. Winner of the TdF prologue 2006 (Hushovd).
Full Carbon 4 spoke Wheel.
Proprietary wheel design for Time Trial and Road. Aerodynamic tests have shown that this wheel is very efficient. Also used by Pro teams.
FFWD
Product development and creator of the corporate identity.
A fast growing company in a very competitive market. FFWD focuses on carbon road wheels only, but with the emphasis on quality and craftsmanship. By keeping meticulous control over all the ways that the brand is exposed to the consumer, a solid brand recognition is formed. With innovative products this feeling is strengthened even further.