Having designed the initial EDCO logo back in 2007, I was asked to refresh the overall corporate identity and setup the new product range. This included the design of a new EDCO hub set for road cycling. This became the NEO·1 hubset with a few...
Designed for triathlon and time-trial, which forces it to be UCI-approved. This literally defines the box in which I could draw my lines, because a pure tri-bike could be designed a bit crazier :) But having it fit both disciplines, it expanded Swift's market considerably. Designed...
If Eddy Merckx would not have existed, Roger would probably have been the greatest rider of all time. I developed logos, artwork for the frame sets, designed the website, etc, etc.. #BuildYourRoger allow the customer to customize a Roger bike. Choose design, colors, groupset and components against...
My second project for Swift Carbon. Following the design features of the Ultravox road model, this mountain version should feel like a racer, but off road style. Everything for the sake of speed and perfect steering. This is a 29-er but the smallest size XS...
Based on the success of the Ultravox, I took it to the next level in terms of aerodynamics. Same racing geometry, same stability and agility, but frame tubing is slightly oversized and truncated. Optimizing stiffness, lightness and aero-ness. It makes this frame very multi-purpose as...
My first project for Swift Carbon and their first proprietary frame. This frame set the bar for geometry and design language that would be continued in all other Swift projects. Designed in 2012, and still being sold now as part of the 2019 catalog. The lines...
There is always room on the market for another brand of carbon cycling wheels. Started from scratch, I came up with the name Fast Forward Wheels and its acronym FFWD. From there I developed the brand identity and product line-up. I focused the marketing heavily...
This frame is designed for long distances and going fast. Hydration is key imo, so this is one of the few fullies in the market with space for two bottles. With the Cape Epic in mind, durability and maintenance are priorities as well. As internally routed...