Having designed the initial EDCO logo back in 2007, I was asked to refresh the overall corporate identity and setup the new product range. This included the design of a new EDCO hub set for road cycling. This became the NEO·1 hubset with a few...

It started with the idea to develop underwear specifically for horse riders. There was nothing on the market that fulfilled all the wishes. So, my partner and I created something from scratch. The first True Seamless™ underwear with DriRide™ technology which we dubbed the Breezy...

If Eddy Merckx would not have existed, Roger would probably have been the greatest rider of all time. I developed logos, artwork for the frame sets, designed the website, etc, etc.. #BuildYourRoger allow the customer to customize a Roger bike. Choose design, colors, groupset and components against...

There is always room on the market for another brand of carbon cycling wheels. Started from scratch, I came up with the name Fast Forward Wheels and its acronym FFWD. From there I developed the brand identity and product line-up. I focused the marketing heavily...