Brand for equestrian comfort wear

Marketing, Product, Web
About This Project

It started with the idea to develop underwear specifically for horse riders. There was nothing on the market that fulfilled all the wishes. So, my partner and I created something from scratch. The first True Seamless™ underwear with DriRide™ technology which we dubbed the Breezy Boxer.

A new brand is developed to sell the new product. That is Seducci. From there I designed the entire corporate identity for Seducci. Including a webshop to sell the underwear on using WordPress, WooCommerce and Elementor as the builder.

I continue to expand the marketing and imagery surrounding the new brand. Using FB, Google, etc. to get the brand traction and increase sales. And also developing new products that fit the Seducci brand seamlessly.

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